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Using new media technology, McMurdo is capable of creating tableau photography. Her work often features the use of a doppelgänger, which is a German word used to describe the look-alike of a person. This form of tableau art is exemplified in the Verizon Wireless Campaign, “Dead Zones”.
Continually, we see McMurdo’s work lacking the emotion in which we connect as childish or playful. The point of her focus is to view children unattached within adult environments. Instead, McMurdo shows children as beings that probe, question, and challenge the environments that surround them. Additionally, all the subjects of her work portray the critical “gaze”. In an interview with Sheila Lawson, McMurdo states, “If one of the figures had been looking out of the group toward the viewer they would be very different images. They only look inward, toward the group; their gaze(s) never meet and in a way the image itself becomes sightless” (Brittain 254).
McMurdo continues to produce work that exemplifies contemporary art theory and incorporates the use of technology. While challenging the ideology of youthful subjectivity in art, McMurdo sets precedent for contemporary media and advertising. She has created a name that is a consistent in her medium and whom deserves recognition for her innovative artistic approaches.